Here you will find answers to frequently asked questions about the Human Experience Platform (8.HX).
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The 8SELECT Human Experience Platform (8.HX) is a powerful SaaS solution for scalable, human-created product recommendations that enables online retailers and their teams to connect seamlessly to their shop with easy API access.
8.HX significantly reduces the manual effort required to create cross-category product sets and delivers high-quality product recommendations along the entire customer journey.
With 8.HX, online retailers achieve on average 39% larger shopping carts with fewer returns and a sustainable increase in revenue of up to 8%.
This unique platform combines personal advice and product expertise of people with AI and automation, saving you time and resources in the complex process of creating personal recommendations and product sets.
It is the way the product recommendations are created. This is what makes 8SELECT unique.
The basis for our product recommendations of consistently high quality is the expert knowledge they contain. Experts can be, for example, your specialist salespeople, influencers, content managers or category managers. At 8SELECT, experts create content for fashion, sports and outdoor.
Human expertise is essential for a high-quality product set, especially in a product range where the combination with other items is less characterised by personal taste and a stylistic signature (e.g. fashion), but where the right product combination determines the correct functioning (e.g. DIY, tools, electronics).
The basis for creating scalable product sets is the product data feed of your online shop and the properties it contains. With NLP-supported text mining and AI-based image processing, we enrich this information with additional attributes as part of your onboarding. Additionally, we normalize all data in this step.
When creating product sets, we therefore always use the highest available data quality. Because it makes a difference whether you are simply offered a sweater or whether your salesperson pays attention to materials, cut and the style matching the outfit when recommending it.
During content creation, the product sets are tagged (keywords that you can assign freely) and each product set contains a unique set ID. With the help of the tags, you can, for example, create a theme page in your online shop in no time at all that lists several product sets matching the desired keyword: e.g. "Hip outfits for city trips". Using the Set ID as a trigger, you can play a desired set at any point in the customer journey, e.g. "Look of the week" in an e-mail and on a landing page.
We are proud to make our constantly growing expertise in generating high-quality product set recommendations available to all our customers permanently and with minimal effort via our content pool.
The combination of scalable expert knowledge and strategic control of your product set recommendations makes 8.HX unique. We provide you with a modular solution that gives you full control over the displayed product recommendations and their profitability at all times.
Many online shops use our Human Experience Platform in addition to their existing recommendation engines to offer their customers the best shopping experience: With 8SELECT you underline your personality as retailer by making recommendations that your customer can rely on just like in a specialist shop. Classic recommendation engines, which recommend products based more on statistical data, appeal to customers who are more oriented towards other customers. Since your customers have different characteristics and this can even change from visit to visit, both methods are justified.
8SELECT product recommendations are based on the personal expertise of people (e. g. yourself, your team, product experts, shop assistants, influencers) and are therefore of particularly high quality.
The 8.HX Platform enables human product knowledge, which is captured by rules in the system, to be presented in the shop in a time- and resource-saving way by means of product set recommendations. The 8SELECT product recommendations are therefore based on human expertise and not algorithm.
As the 8.HX platform only displays product recommendations that you have defined by rules and an ongoing inventory and price comparison is made, you and your team always have full control over the quality of your product recommendations. You can always track the performance of your recommendations and product sets in the integrated dashboard.
There are two ways to integrate 8.HX into your online shop.
We offer plugins or extension modules (cartridge) for standard shop systems. You can easily download the plugin and integrate it into your online shop.
8.HX can be easily integrated manually into your online shop. This takes about half a day to a whole day. Here you can learn how the manual integration works.Integration via plugin (about 30 minutes)
The installation via plugin usually takes between about 30 minutes and a few hours. We are happy to support you in this process as well. You can reach us by e-mail at email@example.com.
8.HX can be easily adapted to the CI and look & feel of your online shop in the Management Console. There is a configuration module in the settings where you can select various options or insert your own CSS. Thanks to the live preview (including preview mode for different end devices), you can test various adjustments before going live.
The unique aspect of 8.HX is that the product recommendations are defined by people, but are still scalable. This reduces the manual effort enormously while still providing personal recommendations. By using attributes, you can cover a freely selectable range of products by creating just one recommendation without having to define new product recommendations.
Our customer, Bavaria's leading traditional costume outfitter MOSER Trachten invests only 30 minutes of time each week and, with 8.HX, permanently includes almost the entire range of articles in product sets. Thanks to the high frequency of stock and price comparisons guaranteed by 8.HX, the items and prices are always up to date and no follow-up maintenance is necessary. You can find more details in our MOSER Case Study.
Basically, you can seamlessly integrate all client-side functions of 8.HX into all shop systems (including in-house developments) using manual integration.
8select is technology partner of Salesforce, SAP, Shopware and OXID, among others, and already offers extensions (e.g. cartridges, plugins) for some standard systems, by means of which 8SELECT can be implemented very easily and quickly.
You are using your own development for your shop or can't find your system in the list? Please feel free to contact us!
8SELECT is ideal for all e-commerce industries that would like to integrate personal and scalable product recommendations into their online shop and increase their revenue, shopping cart value and retention rate.
Leading companies from the industries of fashion, traditional costume and sports equipment, home & living and cosmetics have been using our solution successfully for a long time. Hier you can find an extract of our references. If you would like to get to know other 8SELECT customers or even speak personally with one of them, please contact us.
8.HX works equally well for B2C and B2B shops. Especially in B2B shops, there is currently still a lack of onsite optimization, which means that there is still a lot of potential for cross-selling and personal advice using expert based product recommendations.
Our customer VAUDE has been successfully using our solution in the VAUDE B2C shop as well as in the VAUDE B2B shop for a long time. Learn more about the cooperation with the outdoor equipment retailer in our VAUDE Success Story.
8.HX can be integrated at any desired places along the entire customer journey (e.g. in the shop on the product detail page or in the shopping cart layer, via social media or in e-mail communication).
By using multiple touchpoints, you can fully exploit the potential of advice along your customer journey and never miss an opportunity to provide your customers with targeted shopping recommendations based on human product expertise. Discover more touchpoint examples on our product page.