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Human Customer Experience


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PwC customer survey "Experience is Everything", 2018

One of the great advantages of stationary trade compared to e-commerce is the personal advice. AI and machine learning alone cannot replace it.

Scalable, human-made product recommendations

Offer your customers a unique shopping experience with high-quality product recommendations from experts. With the Human Experience Platform 8.HX, we provide online retailers with a scalable SaaS solution that integrates seamlessly with their online store. We give you an easy-to-use tool that significantly reduces the manual effort required to create cross-category product sets. Thanks to our unique technology with ongoing inventory and price comparison, Category, Marketing and Shop Manager always have full control about the quality of the product recommendations that are delivered.

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The result

8select Larger Shopping Carts
8select Increase in revenue
8select higher retention rate

Recommend products along the entire Customer Journey

With 8.HX you reach your customers along the entire customer journey. Give them high-quality, personalized product recommendations at the touchpoints of their choice: e.g. online shop, e-mail, social media. The result: stronger customer loyalty, larger shopping baskets and sustainable sales increases.

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What the Human Experience Platform offers you


Increase shopping carts and reduce returns

Help your customers to make better buying decisions when shopping online with product recommendations tailored to their needs. On average, 8SELECT customers achieve 39% larger shopping carts with less returns.

Boost retention rate, conversions and sales

Ensure a higher return rate, more purchases and a sustainable increase in sales of up to 8% with targeted marketing activities as well as personalized up- and cross-selling on all channels.

Deliver a unique shopping experience and increase CLV

Present experts and impress with an extraordinary shopping experience by advising and informing your customers. Build strong customer relationships and increase your customer lifetime value..

Recommend products from experts at all touchpoints

Support your customers with your experts (e.g. influencer, product expert, content manager) while they are shopping. Bring human product expertise to the entire customer journey - onsite and offsite.

Combine personal advice, AI and automation

Save time and resources in the complex creation of product recommendations and product sets. Define rules that are important to you and then let the platform work and learn for you. Keep full control at all times.

Collect and process customer interactions

Get to know the needs of your customers better. Get insights into their shopping behaviour. Create comprehensive performance reports with the most important KPIs for your daily optimization.

8select VAUDE Product Set

Customer showcase:

“The integration of the 8SELECT solution into our online shops (B2B & B2C) was simple and straightforward. 8SELECT works conscientiously to achieve our goal: to offer our users the best possible shopping experience and to increase the turnover of the VAUDE shops.”
8select Vaude Ann-Kathrin von Flotow

Ann-Kathrin von Flotow
Online Marketing Manager, VAUDE

Customer showcase:

“The intensive, constructive collaboration with 8SELECT and the open communication throughout the entire project - from planning to the go-live of 8.SET Photo - was very effective and fun. We are very pleased with our new feature, which has been very well received by colleagues and online shop visitors alike, and is being actively used.”

Felix Bartsch
Senior Product Manager, Outletcity Metzingen

Show references
Outletcity Metzingen 8SELECT 8.SET Photo

Human Experience is relevant for you


of consumers want more human interaction in the future.
PWC Consumer Intelligence


believe that it is important for brands to provide expert advice about the products and services offered.
ZOOVÜ - Humanizing digital
Customers who have a good experience, bring


higher sales than those with bad experience.

"The Value of the Customer Experience, Quantified", Harvard Business Review


of Germans prefer to interact with real people the more dominant and developed technologies become.

PWC Consumer Intelligence


of consumers indicate that companies have lost the human element in the education and optimization of customer experiences.
ARITHNEA - Digitaler Kunde


of online customers have not completed an online purchase because too many options were available.

episerver Commerce Report

Let's make your customer experience human!

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