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35% revenue share via cross-selling can only be achieved by Amazon! Really?


5 myths about cross-selling

The cross-selling potential of many shops is barely exhausted, yet all successful online retailers rely on well thought-out cross-selling strategies. In this article, we will clear up misconceptions and show you how you can fully exploit the cross-selling potential of your online shop.

According to Amazon, product recommendations via cross-selling contribute around  35% of total revenue - and have done this for many years.

The key performance indicators and experiences are based on the evaluation of the interactions of over 15 million end customers in the shops of 8select's customers last year.

Please note that the whitepaper is currently only available in German. We apologize for any inconvenience.


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